According to competitive positions, the main focus of market challenger strategy is to?

A. expand market share
B. follow at a distance
C. multiple niching
D. full frontal attack

The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as?

A. marketing channel design
B. intermediary channel design
C. horizontal channel design
D. vertical channel design

The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

A. market centered company
B. competitor centered company
C. customer centered company
D. profit centered company

The generation born before 1964 and after World War II is classified as?

A. generation X
B. generation Y
C. baby boomers
D. both a and b

The factors that affect Company’s ability to maintain customer relationships are known as?

A. Marketing environment
B. Marketing dashboard
C. Marketing plan
D. Both a and b

The most successful products are those which are?

A. differentiated
B. solve customer problems
C. offering customer value proposition
D. all of above

Lexus targets customer regardless of the country in which they lived – the “global elite” segment, this is called?

A. intermarket segmentation
B. intramarket segmentation
C. income segmentation
D. psychographic segmentation

In external environment, the favorable factors and trends are classified as?

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

In marketing channels, the conflict occurs at different levels of same marketing channel is classified as?

A. vertical conflict
B. horizontal conflict
C. steep conflict
D. slope conflict

The market segmentation based on customers seeking brands that deliver benefits is example of

A. geographic segmentation
B. income segmentation
C. psychographic segmentation
D. benefit segmentation