According to four Ps of marketing, the inventory and logistics services are classified as?

A. Place
B. Product
C. Price
D. Promotion

Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as?

A. market challenger
B. market leader
C. market follower
D. market niche

The strategies in which position of company on the best possible strategic advantage against competitors are classified as?

A. premium marketing strategies
B. corporate marketing strategies
C. branding marketing strategies
D. competitive marketing strategies

In the four Ps of marketing mix, the brand name can be classified as?

A. Place
B. Product
C. Price
D. Promotion

If the company provides products or services less than its cost then the company will?

A. get more loss
B. get more profits
C. get more discounts
D. both a and b

The process of comparing own products or services to leading firms practices to improve performance and quality is called?

A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis

If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

A. direct channel
B. indirect channel
C. flexible channel
D. static channel

The total number of level of intermediaries represent the

A. width of channel
B. length of channel
C. divisors of channel
D. flexibility of channel

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as?

A. administered VMS
B. full time VMS
C. contractual VMS
D. corporate VMS

The disagreement between different marketing channel regarding the roles, rewards and goals is called?

A. channel conflict
B. marketing conflict
C. direct conflict
D. indirect channel conflict